"Citi announced today that it will expand its support of shopkick, Inc.'s successful CauseWorld application by providing an additional $350,000 in financial support for CauseWorld causes. Citi's total contribution now stands at $700,000. About half has already been given to the causes by Citi on behalf of CauseWorld shoppers.

Citi also announced that the CauseWorld application would add two microfinance organizations -- BRAC and ACCION USA -- to its cadre of causes to which shoppers with the app may now donate.

"Already, the CauseWorld app is having a strong impact. It speaks volumes about the potential power of location-based mobile services. Citi continues to explore ways to bring new value, including convenience and smarter ways to use money, to customers and potential customers by working with leading companies, VCs, and startups like shopkick," said Jeff Semenchuk, head of Citi's Growth Ventures unit. "Citi is committed to meeting our customers' emerging mobile, retail and payment needs," he said..."

Click here to read the full Market Watch article