How Anna Wintour Is Saving NYC Microbusinesses
September 10th, 2009 by Laura Kozien in Current Events
Vogue's Anna Wintour sets out to save fashion, and helps boost consumer spending and microbusinesses along the way.
Our country’s microbusinesses haven’t been the only thing threatened by the lingering recession. According to Anna Wintour, editor of American Vogue, the future of fashion is in jeopardy, too. Tonight, she sets out to save the latter with “Fashion’s Night Out” – an effort to “enliven again the consumer spirit that churns the economy and boosts the local industry of America’s fashion capital, New York City.”
While I’m sure that the notorious fashionista has nothing but couture on her mind, this is actually an undercover push for local microbusinesses, a large handful of which are among the 800 retailers participating in the festivities, staying open until 11 p.m., offering free giveaways, and providing special sales. In fact, the event kicks off tonight in Queens (albeit at Macy’s), a hotbed for immigrant and minority owned retail businesses.
So, hats off to you, Anna—but only if they’re in style this season.