ACCION USA and Samuel Adams Brew Excitement in Hartford, CT
The Samuel Adams Brewing the American Dream Program, a partnership between ACCION USA and Samuel Adams is brewing excitement in cities throughout New England. After hosting a number of speed coaching events in Boston and Providence, I was wondering how much interest an evening of speed coaching could drum up in the Hartford area. Let’s just say I was not left disappointed.
On Monday evening, ACCION USA and Samuel Adams staff traveled to Billings Forge Community Works, an organization making a splash in the Frog Hollow community through job training and education courses. Nearly 50 people with small food & beverage and hospitality businesses attended to rotate through 20-minute sessions with Samuel Adams experts in marketing & public relations, logo design, packaging, sales and distribution, along with local business development coaches, attorneys and accountants.
The room was hardly able to contain the energy, as entrepreneurs soaked up valuable tips from coaches and networked with one another. Clearly there is a demand for these kinds of opportunities in a city like Hartford, where small businesses are looking for ways in today’s economy to, as one participant put it in a recent article in the Hartford Courant , “get a better sense of how [to] take [the] business from point A to point B.” I was inspired to see the dedication and enthusiasm with which businesses like Southern Relishes (who participated in Monday night’s speed coaching) seek to further establish and grow their businesses, having a positive impact in their local communities.
How wonderful it is for ACCION USA and Samuel Adams Brewing the American Dream to provide a space that can help pave the way for entrepreneurial success.
Tags: brewing the american dream, Sam Adams, speed coaching
April 7th, 2011 at 1:30 pm
[...] is an added focus on breweries. The lending portion of the program is supplemented by a series of speed coaching events, which are co-hosted by Samuel Adams and ACCION USA. At the events Samuel Adam’s employees, [...]