Microfinance? There’s an App for That.
Before you check out, "check in" with CauseWorld to earn karmas for ACCION USA.
Calling all iPhone and Android users! Thanks to the generosity of Citi, ACCION USA is now one of just 28 featured charities on the CauseWorld smartphone application. In a twist on the location-based social networking craze (think foursquare), CauseWorld’s over 300,000 users collect karmas by using their phones to “check-in” at retail stores, or to scan the bar codes of common retail products. Users then donate to the cause of their choice these karmas, which become (you guessed it) cold hard cash for their favorite charity.
Just think, you can enable a microloan to a hardworking microentrepreneur right here in the U.S. with every trip down the supermarket aisle. (Go for the Crest Whitestrips. Biggest karma for your buck.) All you need to get started is the free app, which is available for download at CauseWorld.com.
You can read more about CauseWorld on the New York Times’ “Bits” technology blog, The Wall Street Journal, and a bunch of other places. Thanks again to Citi and CauseWorld for supporting ACCION USA and U.S. microentrepreneurs.