Green Marketing Tips For Small Businesses
There’s never been a better time to go green: It’s an easy way for businesses looking to grow during the recession to save money and increase profits. Going green can help your small business in a big way by tapping into eco-conscious consumers while operating on the cutting edge of innovative small business practices. Knowing how to market a business as eco-friendly is a must nowadays, and that’s why ACCION USA and Kiwano Marketing partnered to provide a free, online workshop to help small business owners learn how to incorporate sustainability into their marketing programs.
But this is not all. We know that it takes green ($) to go green. As a leader in microfinance, ACCION USA recently launched a green microloan program for small businesses across the U.S. interested in investing in eco-friendly products and services and energy-efficiency measures. ACCION USA is bringing to the table Kiwano Marketing as a lead thinker in the realm of green marketing for small business owners. A regular in industry publications such as The Green Economy Post, Business Management Daily, Globe-NET, Charity Village, The Matter Network, and The Green Pages (among others), Kiwano uses a holistic approach to green marketing that emphasizes tracking and metrics, culminating in actionable, hands-on marketing programs that fit any budget and have little impact on the environment.
On May 25th, Kiwano founder Sofia Ribeiro will lead participants through a class on Green Marketing Tips, highlighting various ways that small businesses can create effective, inexpensive campaigns that improve brand awareness – and increase sales revenues. On this webinar, you will learn:
- What truly makes a green brand
- How to craft a personable green message
- How to prevent being accused of greenwashing
- The best ways to generate business from green consumers and businesses
- What green marketing strategies work for small businesses on a tight budget
Details:
Turning Green into Gold: Green Marketing Tips For Sustainable Businesses
When: May 25, at 1:00pm PST / 4:00pm EST
Where: Online
Cost: Free
Register now.
Perhaps you’re well on your way to incorporating eco-friendly products or services into your business. Now sign up to take the steps to creating a more profitable business through the best green marketing techniques!
May 20th, 2010 at 1:47 pm
I’m excited to attend this workshop, and the Green Economy Post is excited about it too! Check out a recent article written by the workshop’s presenter: http://greeneconomypost.com/defining-a-sustainable-brand-10102.htm