Microfinance Video Launch: It’s Not Charity, It’s a Chance
Over the past few weeks, we at ACCION USA have been thinking a lot about the impact microentrepreneurs have on our communities. Since their local impact is such a large part of our lives, we decided to put together an amazing microfinance video about it! The video launched yesterday as part of our It’s Not Charity campaign to raise donations this holiday season. And better yet—each dollar raised will be matched 100% by ACCION USA’s Board of Directors!
Making the microfinance video was an exciting opportunity for us to creatively think about what our communities get back from supporting microentrepreneurs. First, microentrepreneurs create new employment, which provides more people with the opportunity to earn a living wage, support their families, and spend their income at other businesses. Second, microentrepreneurs enliven and enrich the communities we live in—we all value the human connection and conversations we share with our local business owners on a daily basis.
Third, and perhaps most importantly, microfinance doesn’t mean giving charity—it means a chance. That’s why we’ve chosen “It’s Not Charity, It’s a Chance” as the overall theme of our campaign.
Consider giving back to your local community by donating to ACCION USA this holiday season and buying from local businesses. In the meantime, check out www.itsnotcharity.org and the video above!