Buy Beer to Support ACCION USA. Intrigued?
The partnership between Sam Adams and ACCION USA just keeps getting better. Through Brewing the American Dream, we’ve advised over 150 food, beverage and hospitality entrepreneurs at our speed coaching events. We’ve provided loans to dozens of business owners so they can grow and expand their reach into our New England communities. These businesses have in turn created 240 jobs.
So you ask: How can my beer drinking help small business owners? Great question, better answer: Through October The Boston Beer Company will donate $0.25 for every case of Boston Lager you buy in Massachusetts and Rhode Island. On top of that 6 distributors will match the donation with an additional $0.25.
The winning equation goes: YOU buy a case of craft brewed beer = Our favorite bewer donates $$ + Awesome distributors donate $$ = Hard working small business owners in YOUR community thrive.
Does 25 cents sound too micro? Earlier this year Sam Adams gave a micro-donation for every keg of Boston Brick Red sold in Boston. That initiative has so far netted ACCION USA $10,000. Doesn’t sound so micro anymore, does it?
Contest Alert!
Want a chance to win free Sam Adams apparel and Boston Lager pint glasses?
1) Become a fan of ACCION USA’s Facebook page
2) Comment on our wall why you support small business
Each week we will randomly draw 2 names from the comments on our fan page and these people will win a prize from Sam Adams Brewing Company!
Could it be easier?
This contest will run through October 31.
Spread the word on Twitter: Fan @ACCION_USA on Facbook & comment why you love small business. Each week 2 commenters will win free stuff from Sam Adams! Thru Oct 31. Pls RT
A parting word from Jim Koch, founder of The Boston Beer Company
“I started Samuel Adams almost 25 years ago, on a shoestring. I brewed the first batch of Samuel Adams Boston Lager in my kitchen. I applied to several banks for a loan to start my business, but every bank turned me down. Despite the hurdles, I believed in Boston Lager and wanted to share it with beer lovers looking for a fresh and flavorful local bee. Today, I want to bring things full circle and give back to other passionate entrepreneurs who need a leg up. Through sales of that first beer that I brewed in my kitchen, Samuel Adams Boston Lager, we are donating 25 cents for every case sold in Massachusetts and Rhode Island to Samuel Adams Brewing the American Dream.”
(Thanks to the Boston Beer Company for the quote)