Who Is Lucy Valena and Why Does She Rock Our Socks Off?
It seems like everybody’s talking about Lucy Valena these days.
And I’m no exception.
Lucy Valena started making a splash right away when we met her in September 2008. From the start, each AUSAer she spoke with felt her (caffeinated?) energy/excitement and recognized her determination, especially as she moved quickly through the loan process. Our $4,000 loan allowed her to purchase the equipment to launch her mobile espresso catering business, Voltage Coffee, an idea brewed from her barista days in Seattle and lifelong love of espresso.
Right after her business opened and the foam started flowing, the notes in our internal communication system show something different than your daily roast variety of comment strings. In December, Sherri, one of our illustrious loan officers, called to congratulate Lucy on the article about Voltage Coffee in the Boston Globe. Most recently the Boston lending team gathered around a computer screen to watch Lucy in a nationally televised CNN clip.
One Small Business Loan Disbursed, 27.2 Million to Go
Risa Sherman, a consultant for Samuel Adams/ the Boston Beer Co., our delicious corporate partner for Brewing the American Dream, hit the bull’s eye in her post about Lucy’s success:
Lucy is an example of the amazing spirit of small business heroes who put it all on the line every day in dedication to their craft. She is representative of the many independent, small business owners who are the faces of Main Street America. Her business and her life are so inextricably intertwined – the success of one is synonymous with the stability of the other. ~ Risa Sherman on Causenation.com
This is evident from Lucy’s own words, given in a speech just last year:
This summer, the time I wasn’t working my day job or sleeping was mostly divided between writing my business plan and research and development. I crunched numbers, wrote and rewrote until my ideas made sense, and conducted experiments with espresso and an assortment of random ingredients in hopes of finding tasty combinations. When my business plan was finally finished, I went to the SBA and met with a representative from SCORE to discuss what I should do next. I needed a loan, but because of my age I am not exactly the first person an average bank would hand cash to, even back in August. The business councilor at the SBA literally read my entire business plan cover to cover (while I squirmed in my seat), and afterwards suggested ACCION as a good place to start. (Read the full speech on Risa’s blog)
Lucy’s struggles and successes stand as one story that gets repeated every day through out the US since 27.2 million people run their own small business (SCORE) If you know somebody running a business or looking to start one, let them know about us! You never know if your favorite coffee shop’s bank just increased their minimum credit score by 50 points.
p.s. This is just cool: The Latte Zoo (Thanks Boston Food Monkey!)
Tags: CNN, coffee, entrepreneur, Sam Adams, small business